Testimonials

 

1.8

Million people evaluated (OMG)

96%

Proven predictive validity on results

15

Years of impact in the sales industry

92%

Of those recommended, rise to the top of their sales force within 12 months

James York, Springpack - Bespoke Sales Training

Wyn Dormer, Unisan - In House Training

Fairfield Care attended the “Create your Story” as we required direction for our marketing. We found the course invaluable, not only in creating our story but also understanding in how we can address the customers pain points and provide an intelligent solution. Amongst many other points we found the one to one advice from Joanne very helpful and we were able to implement several quick wins to improve our marketing. More than happy to recommend the course to anyone involved with Sales or Marketing.
— Kevin Denny, Fairfield Care
I took part in the Flying Start to Sales course which was run by Joanne Hallam. Joanne is an absolutely fantastic coach, as she brings the teaching down to a personal level making it so relevant to everyone.
— Declan Spencer, Meon
Think Like A Customer online: The training was great, I really enjoyed it and learnt a lot.
— Lily Pahal, ATOM Logistics
As a sales Director, with a high value on having a high performing sales team, I find Objective Assessment a core requirement when recruiting. Not only does it ensure you get the skills required, I find with Bob’s real life experience and guidance on the results, it is an effective way to coach individual sales people recruited.
— Darryl Mitchell
I would highly recommend the Sales leadership course provided by Objective Assessment and highly recommend our star coach!
— Loren Jenner, Coastal
The Objective Sales Leadership Success course is an excellent coaching programme and I would recommend it to anyone who is leading, or aspiring to lead, a dynamic and successful sales team. My coach always ensured the coaching and training was relevant to the business I operate in and the challenges I had faced or was facing in each module. I have a busy diary and he related to this and was extremely flexible with the coaching calls. He responded thoroughly to the assignments with feedback. During the programme, my sales team doubled in size and the results are following. Thank you!”
— Tim Dupont, RVT Group
Did the Success in Telesales course with Joanne and fully recommend it to anyone. Joanne is a great tutor, and very knowledgeable. She takes time to talk about real life experiences in a sales role, and can always offer a solution. Looking forward to working more with her even though I have now completed the course.
— Jordan Slegg, Brymec
A massive thank you to Joanne Hallam. Her informal style, insightful questions and tailored advice have brought an invaluable fresh perspective, helping us to finely tune our marketing strategy. I can’t recommend Joanne and Objective Assessment enough.
— Rachel Robb
Having worked with Joanne Hallam since the end of 2020 and previously worked with Gary Delbridge I can only give them and the team at Objective Assessments my highest praise. They work hard to understand your business, industry and products to start off with and then work with you to provide personalised advice and help with your specific needs. Whether it is Sales Training, Marketing Training, Market Positioning or general business strategy they really do have it all. Thanks Joanne for all you help - much appreciated.
— Vincent Marsh
Despite being working successfully in sales for many years, I found Joanne’s coaching style extremely beneficial. She gets straight to the point and always has great resource material to back up the sessions. Her skill and experience really sharpened up my overall approach and highlighted my bad habits with an immediate positive impact on my sales success. I can thoroughly recommend her as a sales coach and mentor.
— Lester Troughton, TXM
Joanne Hallam at Objective Assessment is a specialist in sales coaching. Joanne took a very personalised approach to our one to one training plans to gave valuable advice, insights and a fresh perspective. I’d highly recommend Joanne and Objective Training.
— Amy Foggo, Cartwright and Butler
Just completed the Success in Telesales course with Joanne, fully recommend it. Unlike other sales courses which can be quite generalised with the content, Joanne takes an interest in your own situation to provide relevant advise for your market and customer type. Very helpful!
— Shellie Huntley, Ezi Klamp Systems
I found Joanne’s style of coaching very beneficial and her knowledge and content has helped massively in my selling style as the course covers a broad base of topics in Sales. I would definitely recommend her and the course to anyone who is wanting to improve their selling style & knowledge.
— Tamara Gilbert, Enduramaxx
I’ve recently completed the telesales training course with Joanne Hallam and would just like to thank her for coaching me over the last 6 weeks, it’s been great to work with her and I would thoroughly recommend both Joanne and Objective Assessment to anyone out there wanting to improve their sales ability.
— Rose Barter, Wessex Packaging
Why would I chose Objective Assessment over many other coaching companies? Is perhaps a question you’re asking yourself right now. Sales results poor? Not sure how to handle your sales team? Which customers should we focus on first? From my experience with coach Joanne Hallam and the Sales Leadership Success Programme they challenge your mindset, effectively educate and practically help implement proven sales/leadership strategies to achieve results.
— Scott Goodenough, Atlantis Tanks
I recently went on the telesales training course with Joanne Hallam. I gained many invaluable tips and strategies to help me progress in my career. I would recommend this training course to any business looking to go from Good to Great!. Thank you Joanne for your help!
— Reuben East, Growtivation
I can’t thank Joanne enough! Her knowledge is outstanding, it really felt as if she knew the company I worked for inside out and she related each step of the course to myself personally. I’ve gained so much knowledge and confidence and can’t wait to keep putting my new skills to good use. I highly recommend this course to anyone wanting to further their sales ability.
— Katherine Hackett
Joanne was instrumental in the development of our marketing strategy by offering us some specific & detailed advice to move us forward to the next level. Joanne is without question an expert in her field and we had ultimate confidence in her ability to guide us through some vitally important changes that proved to be hugely successful & game changing for the business.
— Alan Davis
Joanne Hallam, presented the Success in Telemarketing course very well and I personally gained a number of invaluable tips. I wouldn’t have any hesitation in recommending Objective Assessment to others - Thank you Joanne for your help
— Stefan Taylor, Growtivation
Objective Assessment have worked with one of our sales guys. The method they use is excellent and the coaches very professional and responsive. They take a very practical, mentoring approach that works right along with whatever the sales person in question is doing at the time. We’d recommend them to anybody.
— Bruno Beech, Plus Packaging
Objective Assessment have played a big part in my personal development over the years and we have set new records and results as a consequence. The coaching and content provided by Joanne Hallam is world class. The ability to tailor the coaching to individual needs has been very beneficial. I have always felt understood and leave each call feeling challenged, energised and with a clear action list.
— Max Dormer, Unisan
Joanne was fantastic to work with. Professional, interesting and driven she really helped the team and I improve our approach to clients and sell value.
— Curtis Meek, Shenton Group
The coaching from Joanne, I found to be very relevant, because she took time to find out what the needs were and was very quick to pick this up.

I would say it is one of the best sales training I’ve had so far!
— Clive Turner, Southgate Global
Very insightful customer service course - lots to learn, would recommend, thanks Joanne.
— James Kingston, Aerodyne
Highly recommend Joanne as a sales coach - I learnt a huge amount & the learning is really helping me in my day-to-day selling techniques.
— Gary Skirton, Kwikpac
Many thanks Joanne for the training sessions. I found them really helpful and would fully recommend to anyone in Sales
— Drewe Briston, Stainless Finishing Solutions
Awesome coach, I’ve found Joanne’s help invaluable especially the help with intelligent questions. Many thanks..
— Joseph Rowles
Very helpful telesales course with Joanne - lots of great tips that helped me!
— Bettina Thomas